Freight forwarders specialise in the process of importing and exporting goods. Consider them similar to a travel agent, someone who arranges the itinerary for goods instead of people. They act as the intermediary between air, sea and land carriers to help businesses with the logistics of shipping goods from an origin to destination. Their goal is to provide the customer with the most efficient way of shipping, they use their expert knowledge and experience in the field to assess which mode of transport would work best based on the client needs. A good freight forward should always be proactively thinking for the customer so they can get their goods to market in the most efficient and competitive way.